Apple Music ended 2022 in style with its first Africa Now event on the African continent on December 30 in Accra, Ghana.
Over 300 leading tastemakers and industry executives from the African continent attended this premium VIP event, including Tiwa Savage, Elaine, Aira Star, Black Sheriff, TRESOR, Felts, Sauti Sol, King Promise and Guilty. The continent’s biggest artists, such as The Beats, also participated. and Zidenna.
Dadaboy Ehiz (Africa Now Radio Host) and Dotty (Apple Music 1 Host and Lead Cultural Curator, Black Music, UK) were also in Accra to celebrate.
“My first experience in Ghana was unforgettable. It was a one-of-a-kind event in Accra. This could become an annual staple on the black music calendar,” said Dotty. increase.
“Celebrating African music on the continent was the perfect way to end the year. Seeing all stakeholders come together for the Africa Now event is truly an amazing time for the music scene on the continent. I did,” said Ehiz.
With a DJ lineup curated by the Apple Music team including SPINALL (Nigeria), TxC (South Africa) and DJ Aroma (Ghana), the first Africa Now event set the precedent for more successful editions to follow in its footsteps .