How Women Dressed in the 1970s – Svelte Magazine

Have you ever seen a movie and recognized the time the story was set in? What told you that the story was in the 90s, early 2000s, or 15th century, other than houses, roads, and activities? You’ll agree with me, it’s an outfit. Fashion isn’t just about styles and trends. It’s also a time machine. If you want to go back, say, 50 years ago, here’s everything you need to know about 70s fashion. This includes 70’s women’s fashion and a little menswear.

A glimpse into women’s fashion in the 70’s

People wearing 70s women's fashion

Unlike today, when many wear streetwear and chic clothes, those days were a game of different styles, colors and patterns. Flared jeans, loose pants, bohemian tassels, fitted leather jackets, glittery disco dresses, bright Luxurious paisley fabrics, velvet and other garments dominated the 70s style scene.

Woman wearing 70's flared jeans and crop top showing 70's women's fashion

But despite the trends that made the 1970s a memorable era, one thing stood out. It was an era that valued individuality and self-expression. a little strange, In the early 1970s Vogue said::

“There are no rules in the fashion game today.”


June 5, 1970, Ali McGraw in a bohemian maxi dress and lace-up sandals.

To better explain, let’s look at it piece by piece.

Women’s fashion in the early 70’s

Diana Ross at the 2nd Annual Rock Music Awards in a sparkly dress that epitomizes '70s women's fashion

In the early 1970s, women rocked the hippie look that originated in the ’60s. Her 70’s hippie clothing and accessories typical of men and women:

  • tie dye shirt
  • Hungarian blouse with ethnic embroidery
  • poncho
  • cloak
  • handmade neck piece
  • choker
  • Bright colors
  • bell bottom
  • gaucho
  • frayed jeans
  • midi skirt
  • Accessories made of stones, beads, leather, wood, shells, feathers, etc.
  • ankle-length maxi dress

The period also saw the emergence of genderless hippie accessories such as flowing scarves, headbands, balumba balls, buckskin moccasins and sandals. But it wasn’t just the hippie look that reigned in the ’70s. Men and women who disagreed with the unconventional hippie look opted for pieces like this one.

  • T-shirt
  • Fitted blazer with wide collar
  • mini skirt
  • extremely short shorts (hot pants)
  • Sweaters trimmed with faux fur (this includes sweater coats, sweater suits and sweater dresses)
  • Matching outfits for couples
  • flared pants
  • pastel colour
  • cardigan with belt
  • Double-breasted three-piece suit in bright colors in corduroy, paisley, wool and crushed velvet.

And they accessorized as follows:

  • turban
  • pearl earrings, necklace and bracelet
  • feather boa
  • black veil hat
  • platform shoes
  • Knee socks with bright stripes
  • oxford shoes
  • boots
  • wedge
  • cork bottom platform
  • chunky high heels
  • gold chain etc.

mid 70’s women’s style

A woman rocking a plaid suit epitomizing 70's women's fashion

By the mid-1970s, hippies had left the scene, but casual looks survived. The time had come for t-shirts to reign, some featuring slogans, sports logos, and other designs, and were made in a variety of styles. rocked denim outfits, gauchos, and other casual outfits that were popular in the early ’70s.

Women also began to enter the labor force thanks to rising divorce rates in the mid-70s. As such, they had to wear clothing that supported this.

  • feminized mens business suits
  • tailored jacket
  • layering blouse
  • midi skirt
  • fitted blouse
  • suede coat
  • pea coat
  • blazer
  • cowl neck sweater
  • pencil skirt
  • pinstripe pantsuit
  • palazzo pants

They also layered their outfits to create looks like:

  • multiple sweaters
  • 2 blouses in 1
  • tunic dress over pants
  • Wear a jumper over a long fitted dress.

Men’s suits, on the other hand, took on a different look by straightening the trouser legs and incorporating slimmer cuts and smaller waists. Chinos, sweatshirts, leather jackets and Oxford shoes were popular menswear.

In addition, youthful disco outfits became fashionable in the mid-70s. Young people flaunted their bodies and went to nightclubs in new disco outfits that shimmered under the club lights. The fashion for such outfits featured flashy clothing made of synthetic materials.

  • jersey wrap dress
  • Knee-length dress with cinched waist.
  • Tube top
  • sequined halter shirt
  • blazer
  • spandex hot pants
  • loose pants
  • Jumpsuit
  • Maxi skirts and dresses with thigh-length slits
  • ball gowns, evening gowns.[[[[
  • knee high boots
  • Kitten heels, but the most commonly worn shoes had thick heels and were made of clear plastic.

Other 70s women’s fashions include backless dresses, extreme low-cut dresses, palazzo pants, tube dresses, and suit dresses.

Women’s fashion in the late 1970s

Yves Saint Laurent's trouser suit from February 1970, representing women's fashion in the 70's

In the late 1970s, baggy clothing became mainstream. However, this was not accepted by some women. Curvy people complained that loose clothing didn’t show off their curves, while plus-sized people said it made them look bigger.

To compensate for these mistakes, it became fashionable to show more skin. rice field.

During this time, women also shook.

  • cowl neck shirt
  • sweater
  • crop tops
  • pants suit
  • leisure suit
  • tracksuit
  • tight t-shirt and sundress
  • knee length skirt
  • low cut shirt
  • Tube top
  • cardigan
  • velor shirt
  • tunic
  • robe
  • embroidered vest and jeans
  • one piece swimsuit
  • loose satin pants
  • designer jeans
  • Daisy dukes (super short bum shorts)
  • culottes
  • tennis shorts, etc.

These outfits spanned the 1980s, and they were accessorized with items such as:

  • scarf
  • gold jewelry
  • Flowers
  • ankle boots
  • tilted hat
  • skinny and wide belts
  • Boas
  • spike heel sandals
  • mule
  • ankle strap shoes
  • waist cincher
  • Obijime etc.

Can you rock 70s women’s fashion in the 2020s?

Women in flared maxi dresses were the epitome of 70s women's fashion.

Yes, I can. Fashion trends come and go, and often come back as if they never left in the first place. For example, there are still celebrities and ordinary people who rock bell bottoms and flared pants. The fashionista still wears her ankle boots and even pairs them with her maxi dresses.

Fashion model in brightly colored sport coat showing 70s women's fashion

as you can see? Fashion trends never go away completely. They will always remain in our hearts and will be recycled in the years to come, on the street and even on the runway.

Cher poses in Bob Mackie, a tribute to 70s women's fashion

If you like any of these pieces that shaped women’s fashion in the ’70s, go ahead and pull it off as a retro or today’s look.

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