The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.
To meet the growing demand for ethically and sustainably made cosmetics, international beauty brand The Body Shop has announced its entry into the Kenyan market.
The Mask Retailers, a UK-established trendsetter cosmetics business selling over 800 products through exclusive franchisees, has opened its first store in Nairobi’s Village Market. The Body Shop also announced its intention to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East African region.
Sarah Jackson, Business Director of The Body Shop EMEA & LatAm Franchise said of the announcement:
The Body Shop is a well-known beauty brand founded in 1976 in Brighton, England by Dame Anita Roddick. We are also a B CorpTM certified company.Offering high-quality, naturally-inspired skin, body, hair and cosmetics made in an ethical and sustainable manner. pic.twitter.com/Z7gktTNgLp
— Nairobi Fashion Hub (@FashionNairobi) December 16, 2022
Kenyan customers are very concerned about company values and moral and social responsibility throughout the value chain. The Body Shop’s over 800 products are available to consumers seeking high-quality, naturally-inspired skincare, haircare and cosmetics that are ethically and responsibly made.
The Body Shop is renowned for its high-quality, nature-inspired cosmetics and toiletries. He is also known around the world for pioneering the idea that business can be a force for good, for setting new standards in business ethics, and for continuing to advocate for change on behalf of those who do not have a strong voice. is well known in
The Body Shop Kenya store was created with the brand’s purpose of reducing its environmental impact in mind, Jackson added.
Its construction used reclaimed wood and recyclable plastics that would otherwise have been thrown away.
The worktop is made entirely of reclaimed wood, while the façade is made of zinc and aluminum, low-energy metals that are infinitely recyclable.
Customers can also purchase a refillable 300ml aluminum bottle. This bottle holds 12 different brands of top selling shower gels, shampoos, conditioners and hand washes.
The Body Shop began sourcing tea tree oil from the east coast and the foothills of Mt Kenya in 2020. Over 1,000 farmers.
This is done through The Body Shop’s Community Fair Trade program, which helps producers reach new markets and fund social and environmental initiatives that benefit their communities. The Community Fair Trade Program is a global initiative involving approximately 13,500 farmers, growers and artisans.
The Body Shop products are made with a commitment to environmentally friendly, ethical and sustainable business practices.
They free themselves from atrocities and support people to be happy with themselves, their bodies, and their futures, especially women and girls.
The company uses high quality natural ingredients that are ethically and responsibly sourced and purchased to create unique products.
About The Body Shop
This year, The Body Shop, as part of its Christmas Community Support, “Be Seen. Listen” will amplify young voices in the Hall of Power. This is in addition to supporting local farmers.
Each purchase during the holiday season will help The Body Shop give back to the community and donate at least £500,000 to organizations around the world that support young people working to make the world a fairer and more enjoyable place. Helpful.
The Body Shop is a well-known beauty brand founded in 1976 in Brighton, England by Dame Anita Roddick. We are also a B CorpTM certified company. The Body Shop hopes to make a positive impact on the world by providing high quality, naturally inspired skin, body, hair and cosmetics made in an ethical and sustainable manner. .
The Body Shop hopes to make a positive impact on the world by providing high quality, naturally inspired skin, body, hair and makeup that are ethically and sustainably created. is. This ethos, which established the concept that business can be a force for good, continues to be the inspiration for the brand. The Body Shop He operates approximately 3,000 retail stores in over 70 countries.
There are approximately 3,000 The Body Shop retailers in over 70 countries.
The Body Shop, along with Avon, Aesop and Natura, is a member of Natura & Co, a global multi-channel, multi-brand cosmetics conglomerate dedicated to positive economic, social and environmental impact.
Content provided by The Body Shop & NFH
