Launch of Spotify Talks Africa looks to help drive the continent’s music industry

_Online Video Series Bringing Music Industry Stakeholders Together_

The African music industry has grown exponentially over the past few years due to various factors such as collaborations with local and international artists, music streaming and social media. However, only a few artists have enjoyed this success, and many talented creators are still struggling to find breakthroughs. This is why Spotify launched Spotify Talks Africa. This is a video series that brings together and talks with music industry stakeholders from the African continent..

Spotify Talks Africa is a forum where featured panelists discuss issues facing the African music industry and the solutions needed to foster success for creators. At its core is how a music streaming platform like Spotify can contribute to this growth. Panelists are drawn from across the industry and include artists, producers, artist managers and Spotify Sub-Saharan Africa team members who provide insight into the role of streaming in the industry.

Scheduled to be released quarterly, each video episode will be themed around a specific issue in the industry, from how music streaming keeps traditional acts alive, to the lived experiences of women in music. increase.

The first episode is hosted by Kenyan media personality Mariam Bishar in a conversation with John Katana Harrison, bandleader of legendary group Them Mushrooms. Kenyan rapper Wangechi has just returned from a three-year hiatus. Monica Kemori Savanne, Artist & Label Partnership Manager at Spotify in East Africa. Their lively discussions touch on exporting music to new audiences, the royalties of music, the tools you need to grow as an artist, and the role technology plays in all of this.

John Katana Harrison on how streaming has changed the music industry: This has opened up new avenues where music can be brought anywhere in the country and abroad. ”

“That’s why we collaborate, because it hits the artist’s fan base,” says Wangechi of the importance of collaboration.

“We encourage artists to leverage their backend through Spotify for Artists and build strategies based on that data. I can confirm,” Monica adds.

The industry is poised for more growth, and if Them Mushrooms does well, relevance and longevity can go hand in hand. Them Mushrooms’ participation in Spotify Talks is part of a series of acts by Spotify to celebrate the band’s 50th anniversary.

To see the full conversation, visit spotifytalksafrica.byspotify.com.

About Spotify

Since its launch in 2008, Spotify has changed the way we listen to music forever. Our mission is to unlock the potential of human creativity by giving one million creative artists the opportunity to make a living from their art and billions of fans the opportunity to enjoy and be inspired by these creators. It’s about liberating your sexuality. Everything we do is powered by our love of music and podcasts. Discover, manage, and share over 82 million tracks, including over 4 million podcast titles, for free, or upgrade to Spotify Premium for music-only access, including improved sound quality and music on demand, offline, and ad-free. Go to features Listening Experience. Today, we are the world’s most popular audio streaming subscription service, with a community of over 456 million users, including 195 million of his Spotify Premium subscribers, across 183 markets.

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