Entertainment

NFA PARTNERS WITH VOX CINEMAS TO DISTRIBUTE AND SHOW GHANAIAN FILMS IN THE MIDDLE EAST

In line with the film development plan, the National Film Authority of Ghana (NFA) signed a strategic partnership agreement with one of the region’s largest film distributors, VOX Cinemas, to distribute and screen Ghanaian films in cinemas across the Middle East. ..

In partnership with Meta Film Festival, National Film Board and VOX Cinemas will premiere the film at VOX Cinemas, Nakheel Mall, Dubai on October 27, 28 and 29, 2022. A grand VIP screening will take place at the same venue on November 3, 2022, where he will begin showing three films in the UAE. Initial screenings will take place in Dubai and Saudi Arabia, with onboarding to other countries in the Middle East as opportunities increase.

The three films Single Not Searching, Terminus and Borga are the first set of Ghanaian films to premiere on VOX Cinemas. The success of the three films is projected to open the door for other Ghanaian films in the region as well as other African countries. between two regions.

VOX Cinemas is the region’s largest exhibitor, operating over 600 screens in eight markets in the Middle East. A passionate supporter of the film industry, the company also operates a large regional film distribution business and content production company, dedicated to producing premium Arabic content that resonates with local and international audiences. .

This is the first time VOX Cinemas has distributed and screened a film from an African country (other than Egypt). Ghana is the first company to secure a contract for his three Ghanaian films to open doors in the sector to bring in much-needed revenue and employment. The deal was brokered between Mr. Juliet Yaa Asantewa Asante, Chief Executive Officer of the National Film Board, and Mr. Toniel Massy, ​​Managing Director of Majid Al Futime Cinema.

Distribution is the biggest gap in Ghana’s film ecosystem, and the partnership between NFA and VOX Cinema opens the door for Ghanaian filmmakers to find new audiences and opportunities outside Ghana, said Asante. Cinema continues to be the most promising film distributor globally and the partnership is in line with his NFA’s film development agenda to strategically open up local and global distribution and exhibition space to Ghanaian filmmakers. It’s a thing.

Toni El Masi, Managing Director of Majid Al Futtaim Cinemas, said: they deserve. This deal supports our efforts to showcase a range of premium his content on the big screen to cater to the different tastes and preferences of our guests. ”

The NFA believes this leap will attract more film investment and co-productions to Ghana, help Ghana brand, create jobs in Ghana through film, and use film to market Ghana as a tourist destination. We believe this is the beginning of a bigger plan for Film tourism is one of the most important channels countries have used to reach their tourism goals. The NFA is also optimistic that the deal will have a direct impact on production values ​​from Ghana, as only films that meet the required criteria for film exhibitions will be selected.

To continue providing distribution and exhibition opportunities to Ghanaian filmmakers around the world, the NFA is dedicated to guiding filmmakers on how to meet the requirements for screening in cinemas around the world.

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