African Fashion GAFW22: Highlights from Ghana’s 2022 Glitz Africa Fashion Week

Glitz Africa Fashion Week, Ghana’s largest fashion event, celebrated its 10th edition from October 19th to October 23rd, 2022 with a range of events for the industry.

October. 19- It started with an influencer brunch sponsored by Glitz Africa at a treehouse at Nyaniva Market in Osu, attended by several social media influencers. The contribution of influencers to fashion originality and sustainability was discussed.

October. 20- The following day, the Beauty Forum, held at the Underbridge in East Legon, featured live cosmetics and hair demonstrations, as well as open discussions with speakers and visitors on beauty and aesthetics. It was Eyifah Beauty who won her GHC 10,000.00 prize at the Creative Beauty Pitch Competition held in collaboration with Pitch Better Africa.

Forum speakers included Melody Owusu, founder of MelzBeauty Lashes, Mya James, CEO of Thrive 7 Wellness Corp., Mybritt Aidoo, owner of Beauty bar NLD, Asare Prince, Akai Kotei, makeup artist of Asare Prince Beauty, Creator . Her Vincentia Ocloo of Beauty Content, founder of Viola Beauty, Emily Bodom, owner of Enhance by EB, Angela Attoh, Fulfilled (co-owner of Nuhair).
The organizers were Mami Gamhua Yeboa, founder of Oh My Hair, and Andria Asare Ajay, founder of Kanis Beauty in the UK.

October. twenty one – A sustainable fashion show featuring sustainable designs by designers such as Hazza, Al Woman, Zakiyya Mahama, Amin, Kofi Maako and Ajepomaa Gallery was held the following day at the Nubuke Foundation.

October 22nd The Business of Fashion Seminar was held at the Grand Arena of the Accra International Convention Center. Three panel discussions on brand marketing in the digital age were moderated by professional MC and broadcast journalist Chrystal Kwame-Aryee, with Stefania Manfreda (founder of Lokko House), Daniel Sarpong (global sales coach), and Owusu Marfo ( Head Uber Experience & Marketing, Hubtel).
Moderated by Helen Appiah-Ampofo (TV & Radio Host), a second conversation with Deladem Ephraim-Etsey (Fashion Consultant) and Percy Nii Okine (Founder and Creative Director of N3D Studios) on the subject of “Digital” was done. Fashion: Is this the biggest trend?”

The third panel, entitled “Psychology of Fashion – How to Earn Brand Loyalty,” was moderated by journalist and TV presenter Della Michelle and presented by Kwasi Kyei Darkwah MA, AVP (Media, Brands & Culture Expert). , Melissa C. Kpobi (Sales Strategist) and Elikem Kumordzie (Fashion Designer).

Kofi Adjei, Product Manager at Hubtel, also took the Hubtel opportunity to show attendees how to use the Hubtel app.
Design Shark, Reeya Swim, Aviella et Mondroit, Clemas, Kwelaku, Elikem Kumordzie, Pills & Pozin, Moon By Me, Jants Collection Mades Luxury, Mariya Sanusi, Ejiro, Attoh Andoh, Sima Brew, Telvin Nwafor, Nyonuvi, Konye, ​​Ugo Monye was one of the designers who showcased the collection at the main GAFW show.

October 23 – At an evening with Nigerian bespoke designer Atafo Official at Lotte, Cantonment, guests were treated to a special presentation of his line to cap off the event.

To conclude Glitz Africa Fashion Week 2022, Front Back held an afterparty called Fashion Night Out.

Content provided by: Glitz Africa Fashion Week & NFH

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