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Adidas reviewing Partnership with Kanye West After ‘White Lives Matter’ T-Shirt Uproar

German sportswear giant Adidas says it is considering a partnership with the American billionaire rapper. Kanye West.

The decision to review the contract came after Kanye West sparked a heated debate recently when he wore a “White Lives Matter” t-shirt at Paris Fashion Week.

A statement issued by adidas on Friday, October 7, 2022 read:

Adidas made no mention of the ‘White Lives Matter’ t-shirt controversy in its statement.

However, it said its partnership with Kanye West, also known as Ye, was “one of the most successful collaborations in the history of the industry.”

Kanye has had a long working relationship with Nike that spans several years.

In 2013, however, he ended his relationship with Nike and formed a partnership with Adidas.

In 2015, Adidas and Kanye West launched the first Yeezy shoe and the partnership made him a millionaire.

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