What sounds are hot with Ghanaian Gen Zs right now? 

Generation Z in Ghana is energetic and ambitious. They are also international, eager to better themselves, and welcome international influences as well as local influences and influences from the African continent. That’s true until the end of the day when they try to embrace their melancholy side, or at least that’s the story told by his taste for Spotify music and podcast listening..

In terms of local music, Tema’s own rap and freestyle artist Kwesi Arthur dominates the roost, followed by highlife and Afrobeat singer-songwriter King Promise, while Sarkodi, Black Sheriff and Gakie are Ghanaian Rounding out Gen’s Top 5 Most Streamed Local Artists. Zs.

Meanwhile, the list of top artists has a more American and Nigerian flavor, with Burna Boy, Asake, Drake and Lil Baby all making the top five. It’s no surprise that Burna Boy has two of her songs on her list of most streamed recordings, the megahit “Last Last” and “It’s Pretty.” However, the top song is by local artist Agbeshie and her EpiqMenz’s “Downtown Guy.” Here again, Nigerian artists have a strong presence. Bandana by Asake and Fireboy DML and Overloading (OVERDOSE) by Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx and Mavins are both in the top 5 most streamed tracks among her Gen Z in Ghana. increase.

Meanwhile, when it comes to the most popular albums among Ghanaians between the ages of 18 and 25, Burna Boy once again tops the list alongside Love Damini. Fellow Nigerian’s Fireboy DML with Playboy and Asake with Mr. Money With The Vibe win his two slots next in the top five. Top Rounding out his list of albums are his 5 Stars from Local Offerings by King Promise and Son of Jacob by Kwesi Arthur.

Knowing all this, it should come as no surprise that Rap, Afropop, Nigerian Pop, Azontobeat and Pop are the most popular genres among young Ghanaians. It’s also no surprise that the top five Spotify-curated playlists in Ghana include African Heat, Hot Hits Ghana, Ghana Party, Afro Hits and Afropop.

It’s also interesting to see the mood playlists Gen Z in this country listens to throughout the day. During the day, energy and motivation obviously play a big role.

For example, the top 3 early morning playlists are Morning Motivation, Wake Up Happy, and Mood Booster. The only deviation is in the form of a Villain Mode playlist featuring tracks themed around heartbreak and vengeance. -Hop and Songs to Sing in the Shower round out the top five. Join the Feelin’ Myself and Happy Hits! parties in the afternoon and evening.

But as the day draws to a close, things take a more depressing tone. Some of the most popular late night and evening mood playlists include Sad Songs, Life Sucks, Sad Guitar Instrumentals and Lowkey. With the proven popularity of 100 Best African Love Songs, Goosebumps and Chilled R&B, there’s still room for love.

Things get more spiritual when you move away from music and into podcasts, especially when it comes to locally produced ones. Similarly, it covers life in the capital. But his CEYC Airport City Podcast, his second most listened to local podcast, is third and his fourth, as is his Mensa Otabil Audio Podcast, Pastor Agyemang Elvis.

These are just some of the insights that Ghana’s Gen Z listening tastes offer. One thing to make clear is that as their influence grows, they will play an exciting role in shaping the future of Ghana, and they will definitely It means that it is intended.

About Spotify

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Spotify numbers: 433+ million monthly active users / 188+ million subscribers / 82+ million song catalog / 4 billion+ playlists available / available in 183 markets.

Distributed by Irvine Partners to African Entertainment on behalf of Spotify

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