Entertainment

Giving back: Spotify makes a cash injection into Ghana’s creator community…Surf Ghana set to spearhead a creative hub

Spotify announced in the spirit of giving back supported by global citizenship movementa donation to Surf Ghana, supports the country’s up-and-coming creator community..

Based in Accra surf ghana is a collective that uses the practice of extreme sports such as skateboarding and surfing as a driving force for youth development. The organization also creates a platform for local artists to promote positive values ​​such as tolerance, respect, peace and celebrating African creativity.

This donation is a two-year partnership that will help Surf Ghana build a community recording studio and provide value-added services such as mentorship, music production, development, and business education programs for creators. The partnership will work with the organization’s surfer and skater communities to support a wider creative sector, including music artists and producers who collaborate organically.

Vibrate Studio, a project born out of this collaboration, aims to empower the next generation of creatives.

“Rather than traditional learning, Vibrate Studio aims to empower creatives through community building and mentorship. With its facility in Freedom Skatepark, the Surf Ghana Collective is a community center for young creatives in the heart of Accra city. Spotify is partnering with us to become an exponentially influential center for upskilling and mentoring young people in Ghana. It will greatly help you realize your vision.

Since Spotify officially arrived in Ghana, a series of emerging artists (Moliy, Kofee Bean, Amaarae, Gyakie, Black Sherif, etc.) have been featured on the platform through playlist creation and international market exposure. . In total, it is estimated that there are over 7 million monthly Spotify listeners, who use Spotify in Mexico City, Delhi, Istanbul, Rotterdam, Johannesburg – to name a few.

“Spotify is committed to developing Ghana’s creator economy and this move presents a great off-platform opportunity to innovate the way creators and their fans are presented. It’s an important cultural landmark for stories of music and creativity,” said Phiona Okumu, Head of Music for Sub-Saharan Africa at Spotify.

Vibrate studio will officially open on Friday, October 14, 2022.

About Spotify

Since its launch in 2008, Spotify has changed the way we listen to music forever. Our mission is to unlock the potential of human creativity by giving one million creative artists the chance to make a living from their art and billions of fans the chance to enjoy and be inspired by these creators. It’s about liberating your sexuality. Everything we do is powered by our love of music and podcasts. Discover, manage, and share over 82 million tracks, including over 4 million podcast titles, for free, or upgrade to Spotify Premium for music-only access, including improved sound quality and music on demand, offline, and ad-free. Go to features Listening Experience. Today, we are the world’s most popular audio streaming subscription service, with a community of over 433 million users, including 188 million Spotify Premium subscribers, across 183 markets.

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