Fashion

Ghana’s Fashion Revolution Is Centered On The Secondhand Market.

Ghana’s largest second-hand market in Kantamant province is inspiring a new generation of designers to support the local fashion scene.
In my hometown of Ghana, tourism is booming. Especially now that more people are celebrating his Detty in December. The country’s emerging creative scene, including art, music and fashion, is still under-explored.

Especially in recent years, the fashion industry has flourished, and the number of young people who are interested in fashion and cultivate their own country’s unique style culture is increasing.

Although they are influenced by Western media, local fashion creators have learned to extend what they observe there. In Ghana, where most of the glamorous American and European hot brands are absent from retail outlets, Accra’s designers and stylists have not only used their ingenuity to create something out of nothing, but also I am good at doing that.

But the expansion of our fashion ecosystem depends not only on the creativity of these individuals, but also on a market that existed long before the fashion revolution. Ghana’s largest second hand market is located in Kantamant. A popular place for cheap clothing, it is known for popularizing the phrase ‘Obroni Wawu’, which means ‘dead man’s clothes’.

All these clothing items are located at the Kantamant Market. Kantamant Market is also a source of branded goods and rare fabrics.
Thanks to Kantamant, Accra now has a strong thrifty culture. Anyone looking for trendy accessories can easily visit the market and buy what they want.
Adom Gee, a self-taught stylist and designer, goes to Cantamant at least three times a week because he needs to buy fabrics for his clothing line, Adom Gee The Brand. “Walking around Kantamant gives me inspiration to create more,” he says.

He has experience in the fashion industry and knows every nook and cranny of this vast market and can get you what you need, but even he’s like, ‘What can I find when I get here? I will never know,” he admits.

“I think Kantamant will forever be an important part of Ghana’s fashion ecosystem.” – Larry Rahti

One of the up-and-coming designers, Adom appreciates markets like Kantamant, allowing him to design unique items for his business. Ghanaian rapper Kwesi Arthur’s style and African-inspired brand his designs are starting to raise his profile.

Speaking to model-turned-stylist Larry Larty in Accra, she revealed that she first encountered Kantamant when she was a student.

I vividly remember dropping out of high school and going to Kanta Manto to buy clothes because I wanted to stand out. For styling jobs, whether buying a specific outfit or creating it from scratch using fabrics found in the market, Larley uses her Kantamanto to create the look she sees in her head. increase.
However, as more people use Kantamant as a fashion requirement, she regrets that “demand is greater than supply”. I have worked with musicians from around the world and would like to work with foreign musicians such as Dua Lipa and Kali Uchis in the future.

Nutifafa is a multi-hyphenate creative who works as a model, stylist, creative director, and environmentalist. Boasting a unique perspective that is not bound by trends. She was young and had just arrived in Accra, and she quickly realized that the majority of the locals were simply copying what they were seeing in the West today.
But she dared to stand out and stand out in her field. Her unconventional approach to fashion has been the secret to her success in the industry, and she has worked on her projects in fashion in a variety of capacities, including styling and creative direction. Her cantamant is the basis for Nutifafa, as she openly claims that most of her clothes are secondhand from the market.

You might discover your sense of style in Kantamant, she says. To stop this, she promotes recycling and reuse of her clothing through her own company, Upcycled Ghana.
“Kantamant is the source of all the luxury apparel products that we normally can’t afford.” – Style in Drip Drip
Champagne, 40K Phyll, and Webster are the three comrades who make up Drip Drip Styling, a collective that is rapidly gaining traction in the field. When they first met in Kantamant, they shared the goal of making money by selling used clothes, but since then they have become well-known figures in the styling industry.

This group explains how easy it is to find rare apparel in bales. Prada A fan of his bags, his 40K showcases some of the luxury brands he finds while thrifting. When describing some of the difficulties they encounter, Champagne states that ‘the quality of what is currently in the bales is declining’. Despite some difficulties, young people believe that part of the reason for their success in styling is the ease of access to the fields in which they operate.

In addition to styling some of the biggest names in the African music industry, the trio have also dabbled in designing for a brand they founded called D2 Essentials.

Content courtesy of blurry digital &NHF

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