Adidas And Thebe Magugu Collaborate For The First Collection Inspired By African Heritage, Inclusivity, And Kinship In Fw22.

The first of two releases by South African luxury designer Thebe Magugu was announced today by adidas. Created in collaboration with artist Fatu Nenbirwi and inspired by Thebe’s mothers, aunts, grandmothers and themes of femininity, the celebratory and happy artwork of dancing women is Debut appears in her collection.

Created in collaboration with artist Fatu Nenbirwi and inspired by Thebe’s mothers, aunts, grandmothers and themes of femininity, the celebratory and happy artwork of dancing women is Appearing in the debut collection.
Each outfit has an abstract pattern made up of bright and explosive colors like impact orange and yellow, with accents of shock pink and pulsing lilac in the background.
The range includes clothing for sports such as running, swimming, training, tennis, football and cycling, as well as for a variety of casual life activities.

The collection includes a three-piece understated swimsuit set, an all-inclusive size swimsuit (XS-4XL), and gender-neutral pieces with the UNITEFIT fit system developed with different sizes, genders and shapes in mind. I’m here. This is united by a shared passion for inclusivity and kinship.

Inspirational athletes from Adidas, Dana Mathewson, Stefanos Tsitsipas, Felix Auger-Aliassime and Daria Kasatkina are passionate about promoting diversity and inclusion on and off the court and are among the most prestigious Debuts a high performance tennis piece at one of the world’s hard court competitions. .
The tennis line’s purple NY UNITEFIT tennis dress combines fashion and practicality with recycled materials.

In addition to performance pieces, the Originals Crop T-shirt in white and semi-pulse lilac lends a traditional streetwear flair, while the Originals 7/8 Leggings, a go-to option for any occasion, make a statement. Look one.
The partnership also features updated versions of classic adidas shoe models such as the Stan Smith, Nizza Platform, Astir and Forum shoes, with design elements derived from Thebe Magugu’s signature prints.

Recycled materials are also used in some of the hero designs and pieces. This is just one of many innovations that reflect our commitment to carefully constructing performance materials and demonstrate our desire to eliminate plastic waste.

I am infinitely inspired by the feminine energy in my life and the heritage of my home country. Blending it in has been an amazing process. This collection is truly a celebration of all the positive influences around me and the sense of community that is so important to me. I hope you feel the same joy. ”

This summer, the most prestigious tennis event will feature items worn by big names. I am happy that I was able to contribute to the popularization and popularization of tennis.

Performance and original hero pieces in the collection include:

The adidas x Thebe Magugu Swim Hijab (HN8167) is extremely flat, light and made from chlorine resistant fabrics that are highly resistant to chlorine. Plus, it has a full-coverage outer layer and an adjustable inner cap that keeps your hair hidden.

Adidas x Thebe Magugu Fast Jacket (HI5626): Designed for quick runs and races, the Fast Jacket features bold graphic elements and a smooth, lightweight weave.

Plus, it has a water-repellent coating so it can withstand light rain. Parts of the jacket are made from Pearly Ocean plastic, which is made from 100% recycled materials.

The adidas x Thebe Magugu NMD (GX2074) is a perfect example of how fashion and function can coexist.
The Originals NMD Trainer combines modern elegance with top-notch athletic technology. Whether it’s lounging in a café, pounding the pavement each day, working out at the gym, or doing whatever activity you like, NMD blends street smarts with eco-friendly credentials to help keep up with the day’s work. purpose.

Released in October 2022, the second release of the season features yoga-inspired designs and a return of button-down joggers and statement shirts, as well as Thebe Maggu Birds of Paradise botanical prints representing the idea of ​​unlimited joy. are combined. and freedom.

AdiClub members will have early access to the adidas x Thebe Magugu Mainline Drop 1 collection starting August 1, 2022, while non-members will be able to purchase on August 15th at magugu.

Content courtesy of Adidas & NFH

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