Fashion

WhiteCap Crisp Introduces a Sleek 330ml Cans In Kenyan Market

With the arrival of a stylish 330ml can on the market, Kenya Breweries Limited strengthened its expansion of the Whitecap trademark. Can Pack strives to provide value and convenience to consumers while adhering to the brand’s commitment to the environment.

Based on WhiteCap Lager, WhiteCap Crisp beer was launched in early March with updated liquid flavors, a new label and a fresh look.
“Consumer needs and preferences are changing, and consumers are always looking for things that fit their lifestyle, taste great, simplify their lives, grab attention and have a positive impact on the environment. channel.

“We strive to strike a balance between the premium quality of our beer and high value. Cans are a great option because they are portable, lightweight, convenient, and cool quickly. Plus, they are more environmentally friendly. He added.

Whitecap Crisp is designed to appeal to aspiring drinkers who want a modern yet approachable, premium-flavoured beer to enjoy every day during a meal with friends, lunch, afternoon debriefing and other light drinking occasions. Blended with fine Kenyan ingredients. It has a clean, light taste and is sugar-free and of high quality.

Catherine Ndungu, marketing manager for beer category at KBL, commented during the immersion session:
We aim to establish ourselves as a key player in the local beer market and beyond by producing convenient, reliable and delicious beers. We also offer solutions for moderators who are always looking for the most attractive drinks available in the smallest size.

Craft beer in cans is growing in popularity around the world. Research shows that consumer trends and attitudes towards packaging are driving the explosive growth of this format.

Consumers love cans because they are portable, lightweight, and environmentally friendly.
WhiteCap is a leading local mass premium brand with the highest quality of the highest quality while remaining rooted in local values. Its admiration has a long history and can be traced back to pre- and post-colonial times. It was primarily drunk by white settlers at first before being accepted by the Kenyan elite.

The suggested retail price (RRP) of the new WhiteCap Crisp is Ksh. 180 for returnable bottles (RGB) and Ksh. 200 yen per can. Best enjoyed during casual drinking occasions, such as lunch with friends, afternoon debriefings, or mealtimes.
According to CCF data, 62% of consumers say leading a healthy lifestyle is essential. 43% of this group make an effort to limit their alcohol consumption, and 45% want the food and drink they choose to be ‘real and natural’.

Content courtesy of capital lifestyle & NFH

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