When ShopZetu’s “Powering Fashion Made in Kenya” event first began, Wandia Gichuru, CEO and co-founder of both ShopZetu and Vivo Group, said he had been in business for more than a decade. Not only were they happy to be ready to support the local brand, but they also spared the effort needed to produce high quality products.
If the brand is truly manufactured in Kenya, the brand must leverage Kenyan producers, artists, media and other interested parties to develop, represent and sell the product.
~ @shopzetu~ #MadeInKenya pic.twitter.com/a1OZda22JU
— Nairobi Fashion Hub (@FashionNairobi) July 27, 2022
The July 18, 2022 event will bring together a group of different stakeholders on how to work more effectively to help “Kenyans wear Kenya.” We talked. Moderators were Wakiuru Njuguna, Caroline Mutoko, Anne Mutahi, Connie Aluoch, Patricia Kihoro, Elsie Glamor founder Esther Nyawira, and Sandstorm Kenya’s Mark Stephenson of the HEVA fund.
“The fashion sector is a priority industry because of its incredible economic potential and its ability to create large numbers of jobs, generate income, strengthen trade, accelerate technology adoption and attract investment. Also designated as one of the roads to industrialization of Kenya’s Vision 2030, and fostering local entrepreneurship “(the majority are female and young entrepreneurs).
However, recent research shows that only 5% of Kenyans buy clothing and accessories made in Kenya. In a recent study, the British Council found that “Kenya’s fashion market is said to be complex and difficult to understand and satisfy.” This is both a significant challenge and a significant opportunity for the entire value chain.
The Instagram story with the hashtag #MadeinKenya was packed with new Kenyan products to check out and insights from the events learned by the individuals attending.
“Family, community and business are not built by one person. Cooperation is essential for the fashion of this wonderful opportunity created in Kenya to flourish. About #WeWearKenyan using #Shopzetu this morning That is my main point from the discussion.
Thanks to Wandia Gichuru for developing the platform.Patricia Itau
No matter how you describe Kenya’s fashion scene or sector, you can’t deny that things seem to be going in the right direction.
Courtesy of content Kenyan atmosphere & NFH