In addition to foreign designers like Alessandro Michele and Virginie Viard, South African fashion designers have often shown that they belong to International Fashion Week.
Originally from East London, Lukhanyo Mdingi debuted an African-style bodyland line at the 2022 Fall / Winter exhibition at Paris Fashion Week earlier this year.
At the Fall / Winter 2021 Paris Fashion Week, LVMH’s Young Fashion Designer Award-winning Thebemagg debuted his Banoroi Abojigo line.
So while it is clear that our country has a lot of creative potential, the problem is to make the world more aware of it.
Nkano Senyolo, an entrepreneur and creator of IFW Business, is trying to change that.
IFW Firm is a business that supports up-and-coming South African fashion designers and helps them grow by providing tools such as educational courses, master classes, trade shows, exhibitions, retail and showcases.
After graduating from the University of Johannesburg’s College of Arts, Design and Architecture and having more than 11 years of experience in the fashion industry, fashion design Senoro found an imbalance in this sector. An example of this imbalance is:
African fashion trends are lagging behind, with many talented designers with little exposure, many with extraordinary creativity but little business flair, and the South African fashion industry is very, to name a few difficulties. Was underestimated.
She founded the IFW Business and IFW Project (NGO) in 2019 due to her solution-driven, enthusiastic and philanthropic nature.
Her company’s goals are to connect designers and garment makers, to help designers create a sustainable online presence that attracts more customers and buyers, to international fashion shows and exhibitions. Includes securing and organizing attendance and creating a good fashion portfolio to prioritize designers. Retail selection.
The company currently has 10 South African fashion designers and a collection to ultimately establish itself as a reliable brand for creative people and fashion designers looking to expand their brand, access resources and expand business opportunities. We are also working to gradually expand our portfolio (domestic and internationally).
After making their successful debut in Amsterdam, the Netherlands in March this year, they were given the opportunity to attend other international fashion shows. We introduced two talented South African fashion designers, Sandi Mazibuko and House of Fabrosanz.
Two local designers will travel to Turkey on behalf of the company in August to participate in Cappadocia Fashion Week.
Africa Fashion Week Europe (AFWEU) hosts the annual Cappadocia Fashion Week, providing designers with a place to display their clothes and promoting a variety of designers between Africa and Europe.
Nguni Brand and House of Fabrosanz will also appear at Cappadocia Fashion Week as a South African company.
The label’s creative director Rapule Mathonsi, production director Nandi Mtsokoba, and Wendy Magafela have joined together to form the Nguni Brand (sales director). The beautiful and vibrant Nguni culture inspired the Nguni brand.
They are mainly inspired by Zulu, Xhosa, Swati and Ndebele cultures, incorporating several Sotho cultures to create unique patterns. The purpose is to establish it as a global brand in addition to being known in Durban, South Africa.
“We want people all over the world to see the beauty of our culture. We are a new, established and energetic brand,” adds Mutonshi.
Designer Sandisiwe Mazibuko founded Fabrosanz (FRS) in 2011. Fabulous Royaly Sanz is an abbreviation for Sandisiwe, and Sanz is an abbreviation for Fabulous Royalty.
The name of the company reflects Sundi’s desire for clothing to give the wearer a dignified and wonderful mood.
The most popular Nguni print, as it is purchased internationally, is one of the prints inspired by FRS’s unique culture and is used to make clothes for both men and women. Zulu culture is an important part of Fabrosants’ heritage, so it is important that she transforms it into wearable clothing.
Inspired by Venda, Tsonga and Sepedi, the print was designed in 2021 as a way to commemorate the brand’s decade of business. These prints are influenced by previous collections.
“The fabrics, colors and themes found in the traditional clothing of these civilizations served as an inspiration for the offers of our collection. According to Majibco, prints are created by combining different shapes and vibrant colors. And everything is culturally important.
IFW Business will invite more regional designers to Fashion Week, including Istanbul Fashion Week in December 2022 and Nairobi Fashion Week in November 2022.
Courtesy of content IOL & NFH