Entertainment

YouTube Music announces the global Foundry Class of 2022 with Black Sherif and Joeboy joining the program

YouTube Music has announced a 2022 foundry class consisting of 30 independent artists from 15 countries around the world. This year is the largest class ever, with artists from different genres attending every stage of their career, including two African actors, Black Sheriff in Ghana and Joe Boy in Nigeria.

The foundry program was created in 2015 to help artists build sustainable careers on their own terms and has supported 250 independent artists to date. Alumni include Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, Girl Red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail. Mail, Tems, Tenil Arts and more talented musicians. Foundry artists are recognized for their innovative approach to storytelling and music and are considered the next generation of entertainers.

Naomi Zeichner of YouTube Artist Partnerships Lead said: Foundries celebrate the courage of independent artists and the communities that surround them. Our global team is fortunate to be their champion and reduce the barriers to their journey at every stage of the road. “

The 2022 foundry class is stepping up YouTube’s commitment to supporting sub-Saharan artists as the next generation of global music stars. It plays a role in developing the talents of individuals in the region. The Foundry program enables artists to become independent and successful in music with the support of platforms such as YouTube. This year, we will enhance two programs: Foundry Class in 2022 and independent release support.

Joeboy said: “To be an independent artist, you need to be at the center of every transaction as a creative. Apart from making music, I sometimes do due diligence to make sure I’m making the right decisions. Must be done. “

Addy Awofisayo, SSA YouTube Music Lead, said: But beyond that, Foundry helps music artist participants navigate new, increasingly digital industries as they connect with their fans and generate revenue. “

Foundry is designed for independent artists who have a vision of their own success and help meet the demands of today’s music industry. YouTube provides seed funding for partner strategy support, marketing promotions and content development. These can be used to try out new music and diversify your video creation formats.

Black Sheriff said: “Success as an independent artist is to connect with another person at every level through my music. When that is constantly achieved, in my opinion everything else follows. Foundry for me Being an artist means a powerful global platform with the support to visually take my expression to the next level and reach more people in the process. “

About YOUTUBE

Launched in May 2005, YouTube is the world’s most popular online video community, where billions of people can find, watch and share videos. YouTube provides a forum for people around the world to connect, inform and inspire, and acts as a distribution platform for original content creators and advertisers of all sizes. YouTube is a Google company.

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